Posted on October 26, 2023

On this day 10 Years ago, our own SADA Fresh Brand of 2 Litre Milk was launched.

SADA Fresh is a little different to any other milk brand because it is owned by the South Australian Dairyfarmers' Association (SADA). We are a not-for-profit organisation and our top priority is representing the interests of the State's dairy farmers.

The milk is produced on South Australian farms. It is processed and bottled in a South Australian processing plant, on our behalf by Lactalis at their Clarence Gardens facility in Adelaide, and it is sold throughout South Australia through Coles Supermarkets

SADA receives 20 cents per litre which goes to a special fund that was established by SADA. The SA Dairy Industry Fund pools this money to finance projects and activities that will help secure the future viability of the industry, and benefit local farmers and their communities.

SADA Fresh is currently available through some 60 Coles supermarkets across South Australia. Because of rapidly increasing public demand and the extraordinary level of support we have received since the brand was launched, SADA is currently exploring other options to make SADA Fresh available to South Australian consumers.

Coles has given us enormous assistance to get the brand off the ground and make it a success. They have been very generous in the way they have worked with SADA and Lactalis to create the brand, get it on the shelves and launch it on the market. It was also important to SADA that we could sell the milk through a major supermarket chain because our intention from the beginning was to offer an attractive and easy alternative to buying discounted home brands. To do that we need to be in the same space.

Now 10 Years on and $2.1 Million has been invested in more than 30 different projects to not only help the local farmers and communities but better the South Australian Dairy industry as a whole.

For further details and representatives contact 0419 037 569

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